Pasta Hacendado

I was asked by Grupo Siro to redesign Mercadona Supermarket Pasta Range.

For the standard range (simple pasta, egg pasta and vegetable pasta) a common style was employed using colour to diferenciate each type of pasta. Large transparent areas were neccesity by the customer as the amount of ink saved on printing helps reduce overheads and offer the product to the consumer at a lower price.

For the Premium Range, metalic inks were used and a different packaging system to give a sense of a higher quality product.

Packaging design